Flemish media rules updated to align with EU regulations on advertising and AI
Official title: Ontwerp van decreet tot wijziging van het decreet van 27 maart 2009 betreffende radio-omroep en televisie, wat betreft de gedeeltelijke uitvoering van verordening (EU) 2024/900 van het Europees Parlement en de Raad van 13 maart 2024 betreffende transparantie en gerichte politieke reclame, van de Europese verordening mediavrijheid, en van de verordening artificiële intelligentie
Status: Parliament has approved this proposal. (parliament: ‘sanctioned and promulgated’)
In plain language
- The Flemish Media Decree is being aligned with new European rules on media freedom, political advertising, and artificial intelligence (AI). The Flemish media regulator (VRM) receives additional powers to monitor compliance.
- Media companies, advertisers, and online creators must clearly disclose who owns them, who pays for political ads, and whether content was generated using AI.
- You will more easily recognise whether a message is political advertising and whether a video or image was altered by AI. This protects you better against manipulation and helps ensure more trustworthy news.
Automatically summarised (gemini-3.8-flash). AI can make mistakes: if in doubt, read the official text.
From proposal to law
- Submitted 23 June 2026
- Approved by parliament 7 October 2026
- Given royal assent by the government not yet
- Published in the Belgian Official Journal not yet
- In force not yet
After the vote, the government (or, for a European law, the Council) still has to sign the proposal. Then it appears in the official journal. This usually takes a few weeks; we check every day.
How parliament voted
Passed on 7 October 202670 for · 28 against · 16 abstention(s)
A parliamentary group is the group of members of parliament from one party. For each group, you can see how many members voted for or against, or abstained.
- For
- Against
- Abstain
- Dot: party colour
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N-VA Voted for
30 for · 0 against · 0 abstentions
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Vlaams Belang Voted against
0 for · 27 against · 0 abstentions
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Vooruit Voted for
17 for · 0 against · 0 abstentions
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cd&v Voted for
15 for · 0 against · 0 abstentions
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Groen Voted for
8 for · 0 against · 0 abstentions
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PVDA Abstained
0 for · 0 against · 8 abstentions
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Anders. Abstained
0 for · 0 against · 6 abstentions
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Onafhankelijke Divided
0 for · 1 against · 1 abstention
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Team Fouad Ahidar Abstained
0 for · 0 against · 1 abstention